Ozeankind® teams up with a cool company from Berlin for 2019: mymuesli.
“It must be spam.” was our first thought when the email was popping up mid December 2018. But after reading several times we were almost sure: this one is real! It was an email to us, to the founders of our own NGO – mymuesli wanted to team up with us. How cool is that?!
We always wanted to cooperate with a company which communicates officially that they want to change their packaging to make their convenient product more sustainable and more environmental-friendly Because especially from the convenience companies we expect a lot of improvements when it comes to awareness and the absolute commitment to do something. This company we would like to team up with does not even have to be perfect – the opposite is better cause there is space for development! We wanted to “have” a company who is actually aware of their plastic footprint and which is absolutely committed to improve!
As we all know, the Ozeankind® e.V. Drift does neither stand for “Zero Waste” nor for “Zero Plastic” (so do we, personally). We think that life in the 21. and later in the 22. century without the material plastic is unreal – and from our point of view this is not what everything is about – we don´t need to hate the material itself. WE are the big problem, not the plastic.
We want to increase peoples awareness about single-use plastic – because together with our way to use and create it is one of the major problems. This is why a cooperation with mymuesli with the goal to avoid single-use plastic in a convenient product fits with our DNA and we are proud to rock the following 12 months together. So let the cooperation begin!
What is the goal of our cooperation with mymuesli?
The company has made a commitment to improve their to-go-cup when it comes to the use of single-use-plastic until 2020. We will actively go this way together with mymuesli – accompanied by several event actions in order to increase the peoples awareness for plastic pollution! Because each and every human being in this country has the chance to make a difference and to live more sustainable in general. So does a manufacturer and seller of a convenience product based in Berlin.
Until today, the product consists of three things – a plastic cup, a paper cap (with more than 5% plastic) and a paper sleeve. After use, the cup can be cleaned and put in the recycling circle, the cap needs to go into the residual refuse bag and the sleeve can go into the paper bin.
On Instagram under mymuesli.mymission you can be part of our journey to the more sustainable packaging and you can even become active using the hashtag #dogood2go. Be part of the mission, be a role model! The avoidance of waste and the separation starts with YOU.
For the whole year of 2019 there will be a bunch of actions and events. On our Instagram Channel we will of course provide you with regular updates. Follow us on Social Media in order not to miss anything.
Photos: Viktor Strasse